IES Abroad London Study Tour on Digital Marketing 

Study Tour
Delivery Method:
In-Person
Duration:
Single Term

About the Program

Digital technology has transformed the life and behaviors of global citizens and organizations—and this study tour takes you into the world of digital marketing and the digital economy. In London, one of the world’s global marketing hubs, you explore relevant case histories, practical exercises, and enriching guest lectures to build an overview of e-commerce and digital marketing tendencies from a communications perspective. With driven classmates, you discuss structures and frameworks for developing a digital marketing strategy and examine the development of consumer personas and the process of writing for online customer acquisition and retention. You build a fearlessness of new and emerging platforms for developing web content and future trends in consumer mobile behavior and consumption.

More than 35% of Europe’s tech giants are in London’s tech community

Take the tube to class, visit the food markets, catch a West End play

Build next-gen digital marketing knowledge, skills, and experience

Visit small boutique firms or large corporate entities, like Amazon

At a Glance

Language of Instruction:
English
Language Prerequisite Level:
Advanced
GPA Requirements:
3.00
Academic Level:
Undergraduate
Housing:
Hotel
Visa Required:
Maybe

Stay Healthy & Safe While You Study Abroad

About the University

About IES Abroad London Center

London’s IES Abroad Center is in Bloomsbury, a bohemian neighborhood famous since the early 20th century for its artists, writers, and intellectuals. Study in a grand 18th-century Georgian building with classrooms overlooking tree-lined squares, and share lunch with new friends on the patio. You’re just a two-minute walk from the British Museum—the oldest national public museum in the world—where inspiration lives in the incredible collection of antiquities reflecting human history and culture.

Courses

Academic and industry experts lead you through 20-plus hours of skill-building content to ensure you develop a deep understanding of key concepts and in-demand skills for the ever-growing digital marketing industry. You couple the knowledge and skills you gain from the academic sessions and guest lecture with experience gained in two business visits to established companies with robust digital marketing development. Over the course of your two-week tour, you work in a group to develop a project on digital strategy, emphasizing current trends, to propose an outlook into new marketing landscapes.

Get To Know Our Application Process

From academics to visa requirements, our structured process helps you choose the right program and university for your goals. Complete a strong application, and prepare for success abroad.

Personalize Your Study Abroad Plan With Your SAF Counselor

Each student has unique academic goals for a study abroad experience. As you think about studying abroad, your SAF Counselor will help you plan for success and support you every step of the way.

Application Requirements

When applying to study abroad, you must meet the entry requirements of the program—and SAF is here to set you up for success.

The requirements outlined in this section include the language proficiency scores you may need to demonstrate your language skills, a guide to the GPA range and other academic prerequisites required by the program, and a list of documentation and other application materials you will need to finalize your application. You will need to supply additional information throughout the process, and our helpful team will alert you via email or your MyIESAbroad Student Portal whenever this is necessary.
  • Language Proficiency
  • Academics & GPA
  • Application Documents & Materials

Language Test Score Requirements

  • TOEFL: 79
  • TOEIC: 685
  • IELTS: 6.5
  • iTEP: 4.5
  • CET-4: 493
  • CET-6: 450
  • Duolingo English Test (DET): 105
  • Gaokao: 120
  • TEM (4/8): 65

Learn More About Language Requirements

Program Dates

When studying abroad, you will want to consider the time of year and how long you are away. Most programs follow the host university's academic calendar.

The dates shown below are general estimates, and as you get closer to the start of the term, you will get more detailed information from SAF. If you have any questions, your Student Counsellor and Program Specialist are always here to support you and point you to the correct information.

Spring 2025 Study Tour

Program dates:
January 20 - February 01
Application Deadline:

Housing Information

As academic study tours are typically a short, intense period of exploration and discovery, with a narrow lens on a specific theme, they usually last a few weeks—shorter than the normal study abroad experience—and sometimes travel to multiple destinations.

For this reason, SAF arranges the best short-term student accommodation, which usually means the cohort stays in hotels or hostels during term time and, for summer programs, in university campus or off campus, private residence halls. Each program has different accommodation requirements, so SAF plans for each diligently. Program advisors can share more detailed information and field additional questions.

About London

United Kingdom London Destination 08

Why London

London is an urban metropolis with some of the world’s finest museums and galleries. Abundant in industry leaders, global corporates, and forward-thinking business, it's also home 75% of Fortune 500 companies, making this the perfect springboard to launch your future career.

Learn more about London

The Student Experience

View All Blogs

Orientation

Before You Leave

Your study abroad experience starts well before you travel. We talk through your program choices, guide you through application, and support your preparations for leaving

On Arrival

We’re by your side from the moment you arrive, for campus orientation, getting you to your accommodation, and helping settle

Get Acclimated

The SAF Staff on the ground will introduce you to the details of your itinerary and explain where and when you eat, how to see a doctor or a dentist, which bus or train to catch. They have all the answers, just ask!

Learn by Doing

Academic experts guide you through a learning by doing experience, blending culture with best pedagogic practice to support your coursework and development and to help you retain knowledge.

Keeping You Safe

We enroll you in the SAF emergency alert system, so you hear safety concerns relevant to you.

Get Social

Your tour group will share in the arranged social and cultural events as well as hands-on learning, so you have many opportunities to collaborate with other international SAF Scholars, experience the destination you’re in, and build friendships for life.

Advising and Support

The process of studying abroad could quickly feel overwhelming, but we have been doing this for decades and do everything we can to support you through it. 

Many SAF staff are alumni and have walked this path. They have real-life experience to draw on as they advise and support you through every step of our comprehensive services. They’re in your corner, taking care of all the details and explaining what you need to do next.

Take the first step in your study abroad journey by scheduling a consultation with your closest Student Counselor. You can discuss your for-credit academic courses and language programs and explore internships, research programs, and study tours. When you know what you want to do, we guide you through the pre-program steps, help you arrange your visa and transport, and finalize your accommodation or digital experience.

Get To Know Our Application Process

From academics to visa requirements, our structured process helps you choose the right program and university for your goals. Complete a strong application, and prepare for success abroad.

Personalize Your Study Abroad Plan With Your SAF Counselor

Each student has unique academic goals for a study abroad experience. As you think about studying abroad, your SAF Counselor will help you plan for success and support you every step of the way.

Commonly Asked Questions About Studying Abroad

Commonly Asked Questions about Study Tour Programs

Student Blogs

Fit

Staying Fit at DCU

Tips for staying all-around well while studying abroad at DCU.

Informational

Why Travel With SAF?

Studying abroad is an unforgettable experience, one that stays with you in your career, your contacts, your future. It can define you. At any of our prestigious university partners, you can build personalized for-credit programs that can last up to a whole year.

Girl Standing in Arch